--- title: "Easter 2026: On Chocolates, Buns, and Other Treats" description: "2026 Easter consumer shopping insights: chocolate, hot cross buns, pet toys and pet treats, retailers. Free report download, survey data from 500 Australian households." image: https://www.fieldagent.net.au/hubfs/Easter%202026%20Blog%20Header%20Image.jpg --- [![Field-Agent-Australia-Logo](https://www.fieldagent.net.au/hs-fs/hubfs/Field-Agent-Australia-Logo.png?width=2000&height=497&name=Field-Agent-Australia-Logo.png "Field-Agent-Australia-Logo")](https://www.fieldagent.net.au/) - Our Solutions - [Insights](https://www.fieldagent.net.au/insights-australia) - [Product Insights](https://www.fieldagent.net.au/product-insights-australia) - [Concept Testing](https://www.fieldagent.net.au/concept-testing-australia) - [Shelf Evaluation](https://www.fieldagent.net.au/shelf-evaluation-australia) - [Competitor Analysis](https://www.fieldagent.net.au/competitor-analysis-australia) - [Shop Along](https://www.fieldagent.net.au/shop-along-australia) - [Video Insights](https://www.fieldagent.net.au/video-insights-australia) - [Audits](https://www.fieldagent.net.au/audits-australia) - [Display Audits](https://www.fieldagent.net.au/display-audits-australia) - [Mini-Mystery Shop](https://www.fieldagent.net.au/mini-mystery-shop-australia) - [Out of Stocks](https://www.fieldagent.net.au/out-of-stocks-australia) - [Planogram](https://www.fieldagent.net.au/planogram-australia) - [Price Checks](https://www.fieldagent.net.au/price-checks-australia) - [Trial](https://www.fieldagent.net.au/trial-australia) - [Buy & Try](https://www.fieldagent.net.au/retail-buy-and-try-australia) - [In Home Usage Testing](https://www.fieldagent.net.au/in-home-usage-testing-australia) - [New Product Trial](https://www.fieldagent.net.au/new-product-trial-australia) - [How It Works](https://www.fieldagent.net.au/how-crowdsourcing-works-australia) - [Blog](https://www.fieldagent.net.au/blog) - [Contact](https://www.fieldagent.net.au/contact-us-australia) - [For Agents](https://www.fieldagent.net.au/for-agents-australia) - [Become A Field Agent](https://www.fieldagent.net.au/for-agents-australia) - [Agent FAQs](https://www.fieldagent.net.au/agent-faqs-australia) [ Log In ](https://au.fieldagent.net/log-in/) [ Sign Up ](https://my.fieldagent.net.au/sign-up-landing/?) - [ Log In ](https://au.fieldagent.net/log-in/) - [ Sign Up ](https://my.fieldagent.net.au/sign-up-landing/?) ![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image") ### Search Posts: ### Subscribe Here: ![](https://www.fieldagent.net.au/hubfs/Easter%202026%20Blog%20Header%20Image.jpg) # Easter 2026: On Chocolates, Buns, and Other Treats Mar 30, 2026 2:27:29 PM | [Field Agent Australia](https://www.fieldagent.net.au/blog/author/field-agent-australia) [Shopper Insights](https://www.fieldagent.net.au/blog/tag/shopper-insights), [Consumer Insights](https://www.fieldagent.net.au/blog/tag/consumer-insights), [Easter](https://www.fieldagent.net.au/blog/tag/easter), [Market Research](https://www.fieldagent.net.au/blog/tag/market-research) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagent.net.au/blog/easter-2026-on-chocolates-buns-and-other-treats) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagent.net.au/blog/easter-2026-on-chocolates-buns-and-other-treats) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagent.net.au/blog/easter-2026-on-chocolates-buns-and-other-treats) [** ](https://www.fieldagent.net.au/blog/easter-2026-on-chocolates-buns-and-other-treats#) **We’ve continued our annual tradition, surveying 500 Field Agents across Australia who celebrate Easter to uncover their plans, perspectives, and seasonal sentiments.** **Cost of Living Pressures Continue to Rise** Cost-of-living pressures are showing no signs of slowing down. Last year, **43%** of shoppers were considering changing their Easter shopping habits. This year, that figure has jumped up to **50%,** highlighting the concerns about growing expenses of running a household in Australia. **Easter Chocolates And Hot Cross Buns** Easter traditions remain strong, however, with** 95%** of those celebrating Easter planning to purchasing Easter chocolate products. The top retailers they purchase from are **Woolworths, Coles, ALDI, Kmart, and Big W,** and the most commonly purchased brands are **Cadbury, Lindt, and Kinder.** Those who are not brand loyal prioritise **prices, promotional deals, taste, who they are buying for, and product availability **when they are buying Easter chocolates. Shoppers also answered that **free taste tests, new products, and in-store displays** can play a significant role in catching their attention and influencing their decisions on what to purchase. Meanwhile, hot cross buns will be purchased by **85%** of our survey respondents, who most often turn to **Woolworths, Coles, ALDI, and Bakers Delight,** with **Traditional and Chocolate or Choc Chip **remaining classic favourites. That said, consumers also expressed interest in novelty and limited edition hot cross buns, some pointing out to us in additional comments that flavours such as **Matcha Raspberry, Cinnabon, Sticky Date, and Mud Cake** captured their attention for this year’s seasonal offerings. It is also interesting to note that while **13%** of our respondents say that they buy Easter chocolates as soon as they’re available, an even more impressive **48%** say they buy hot cross buns as soon as they’re available! **Do Pets Get To Join The Easter Fun Too?** Easter isn’t just for humans: **18%** of respondents purchase Easter-themed toys and treats for their pets, while another **10%** say they’d like to. One pet owner further explained, “I really love some of the themed products for pets but often they are unhealthy, I prefer to purchase natural treats presented in pretty Easter themes”. This points to a growing opportunity for specialty pet products in this seasonal space! **To view more extensive data from this survey, just fill in the form below and we’ll email the full report to you!** **Looking to gather consumer insights tailored to your industry or product? **[**Hop on over and get in touch with us**](https://www.fieldagent.net.au/contact-us)** so we can craft a custom survey suited to your needs.**   **COMPLETE BELOW TO ACCESS YOUR FREE REPORT**    [Shopper Insights](https://www.fieldagent.net.au/blog/tag/shopper-insights), [Consumer Insights](https://www.fieldagent.net.au/blog/tag/consumer-insights), [Easter](https://www.fieldagent.net.au/blog/tag/easter), [Market Research](https://www.fieldagent.net.au/blog/tag/market-research) - [ << Previous Post **](https://www.fieldagent.net.au/blog/what-great-customer-service-means-in-2026-insights-from-real-shoppers) - [**Next Post >> ](https://www.fieldagent.net.au/blog/valentines-day-celebrations-what-do-we-really-want) ## For App Users ## OUR SOLUTIONS ## Get in Touch Client Enquiries: [client@fieldagent.net.au](mailto:client@fieldagent.net.au) Agent Support: [agent@fieldagent.net.au](mailto:agent@fieldagent.net.au) © 2026 Field Agent Australia. 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