Field Agent Australia Retail Insights Blog

Grocery Shopping With Gen Z

Written by Field Agent Australia | Sep 3, 2020 4:39:09 AM

Originally published November 2019

Can you believe that the kids who grew up not knowing dial-up internet or mobile phones before SMS, are reaching adulthood?

Yep, Gen Z are growing up and Australia’s 18-22 year old ‘littlest shoppers’ are not so keen on a little shop called Coles, it seems.

What other surprises did our ‘Grocery Shopping with Gen Z report’ uncover?

Take a look.   

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