Build your audiences in new and exciting ways

How long has Field Agent Australia been operating?

Having originated in the US in 2010 and launching in Australia in 2011, Field Agent is proud to have been the first crowdsourced data collection app to market, and the first to pay people cash for their time and opinion.

How many Agents do you have?

We have over 120,000 Australian Agents in our database, and growing! When we first launched it was big news and our Agent numbers exploded after media coverage. 

Can you target to a particular demographic?

Yes. We can run a custom screener for every project that needs targeting, to ensure that we’re targeting to the right people for your project.

Is your Agent database representative of the Australian population?

It’s similar except for age – we tend to under-index on the older age groups, as you would expect for a mobile app-based data collection method. We don’t control samples to be nationally representative and find that most jobs achieve a good split via natural fallout, but we can control some demo splits if you need, so talk to us about your requirements.

Can you guarantee completion?

As Field Agent is a crowdsourced data collection method, for regular projects we are unable to guarantee completion. However, there are a number of factors within our control to make the job as attractive to Agents as possible to drive completion. In the event that we do not achieve 100% completion, you will only pay for the responses that you do get. Call us to talk through your options.

Are we able to remain anonymous as the client?

Yes, Field Agent is an anonymous process unless you specifically want to be identified. Agents can guess, but the client could potentially be a brand, a retailer, a competitor, or even a market research or advertising agency.

Can you please make sure that everyone answers all of the questions?

With Field Agent, every response that you pay for will be complete and correct, and have passed a stringent quality check process.

How do you know that the Agents are doing the right thing?

We uphold very high data quality standards and there are a number of layers of protection that go into each project. We will consider the risks of your particular brief and build in preventative measures, such as photo verification, date, time and GPS verification if appropriate for the project. We also have smarts built into the system that detect and flag suspicious responses and Agents. If an Agent response is denied, they will not be paid and their response will be discarded.

How much do Agents get paid?

It varies depending on a number of factors including the task requirements and the number and type of questions. Pay generally ranges for $25 - $15. The Agent pay is built into the per response cost that we quote you. If we think that your brief requires additional Agent pay to incentivise completion, we will make the recommendation to you.

Can we get Agents to buy a product?

Yes, Agents can be asked to purchase a product. We handle the reimbursement and the cost just gets added to the total project cost.

Do Agents get in trouble by store staff for taking photos?

Generally not. It’s increasingly common and normal for people to be on their phones in stores. Agents are required to complete tasks discreetly and undercover. We recommend that if at any point an Agent feels uncomfortable completing the task or are intercepted by staff and asked to leave, they should abort the mission and cancel their reservation.

How do we access the data?

Data is accessed via our interactive online dashboard. As soon as a response is approved it will be visible to you on the dashboard, so you can keep your finger on the pulse and take swift action. If something comes up that you hadn’t anticipated and you want to pause or edit the project, we can pivot to your needs.

Who writes the survey?

Many clients write their own surveys to save the cost of survey design. However, if you would like us to design the survey, please send us your brief and we will prepare a quote customised to your needs.

Will you analyse the data and make recommendations? Do we get a report?

Analysing data and making recommendations is an additional service that we offer and is custom quoted based on your requirements. The base price of Field Agent is built on clients analysing their own data using our interactive online dashboard or downloading their data to .csv or Excel.

Can I collect data from other countries?

Yes! Outside of Australia, Field Agent currently operates in the US, Canada, UK, Mexico, South Africa, Ecuador and Spain. We would be happy to make the introduction for you, or you are welcome to contact them directly - there are links to each country’s site on our International webpage.