If you need to understand how shoppers shop
for products or categories, nothing compares to,
well, actually being there when they shop for
products or categories.
Shop-Alongs by Field Agent provides context-rich in-the-moment insights into shopper behaviour by letting you follow shoppers in stores—navigating aisles, browsing selections, and, ultimately, making purchase decisions.
Field Agent crowdsource the smartphones of
everyday shoppers to equip brands, retailers,
and agencies with truly in-the-moment insights
into shopper behaviour.
