--- title: "Mother’s Day: Do Mums really like Breakfast in Bed?" description: "Mother's Day 2023 consumer shopping insights: what mums want and what people are buying. Free report download, survey data from 500 Australian households." image: https://www.fieldagent.net.au/hubfs/MOTHERS%20DAY-V2-03.png --- [![Field-Agent-Australia-Logo](https://www.fieldagent.net.au/hs-fs/hubfs/Field-Agent-Australia-Logo.png?width=2000&height=497&name=Field-Agent-Australia-Logo.png "Field-Agent-Australia-Logo")](https://www.fieldagent.net.au/) - Our Solutions - [Insights](https://www.fieldagent.net.au/insights-australia) - [Product Insights](https://www.fieldagent.net.au/product-insights-australia) - [Concept Testing](https://www.fieldagent.net.au/concept-testing-australia) - [Shelf Evaluation](https://www.fieldagent.net.au/shelf-evaluation-australia) - [Competitor Analysis](https://www.fieldagent.net.au/competitor-analysis-australia) - [Shop Along](https://www.fieldagent.net.au/shop-along-australia) - [Video Insights](https://www.fieldagent.net.au/video-insights-australia) - [Audits](https://www.fieldagent.net.au/audits-australia) - [Display Audits](https://www.fieldagent.net.au/display-audits-australia) - [Mini-Mystery Shop](https://www.fieldagent.net.au/mini-mystery-shop-australia) - [Out of Stocks](https://www.fieldagent.net.au/out-of-stocks-australia) - [Planogram](https://www.fieldagent.net.au/planogram-australia) - [Price Checks](https://www.fieldagent.net.au/price-checks-australia) - [Trial](https://www.fieldagent.net.au/trial-australia) - [Buy & Try](https://www.fieldagent.net.au/retail-buy-and-try-australia) - [In Home Usage Testing](https://www.fieldagent.net.au/in-home-usage-testing-australia) - [New Product Trial](https://www.fieldagent.net.au/new-product-trial-australia) - [How It Works](https://www.fieldagent.net.au/how-crowdsourcing-works-australia) - [Blog](https://www.fieldagent.net.au/blog) - [Contact](https://www.fieldagent.net.au/contact-us-australia) - [For Agents](https://www.fieldagent.net.au/for-agents-australia) - [Become A Field Agent](https://www.fieldagent.net.au/for-agents-australia) - [Agent FAQs](https://www.fieldagent.net.au/agent-faqs-australia) [ Log In ](https://au.fieldagent.net/log-in/) [ Sign Up ](https://my.fieldagent.net.au/sign-up-landing/?) - [ Log In ](https://au.fieldagent.net/log-in/) - [ Sign Up ](https://my.fieldagent.net.au/sign-up-landing/?) ![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image") ### Search Posts: ### Subscribe Here: ![](https://www.fieldagent.net.au/hubfs/MOTHERS%20DAY-V2-03.png) # Mother’s Day: Do Mums really like Breakfast in Bed? May 8, 2023 5:30:44 PM | [Field Agent Australia](https://www.fieldagent.net.au/blog/author/field-agent-australia) [Shopper Insights](https://www.fieldagent.net.au/blog/tag/shopper-insights), [Consumer Insights](https://www.fieldagent.net.au/blog/tag/consumer-insights), [Market Research](https://www.fieldagent.net.au/blog/tag/market-research) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagent.net.au/blog/mothers-day-2023-do-mums-really-like-breakfast-in-bed) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagent.net.au/blog/mothers-day-2023-do-mums-really-like-breakfast-in-bed) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagent.net.au/blog/mothers-day-2023-do-mums-really-like-breakfast-in-bed) [** ](https://www.fieldagent.net.au/blog/mothers-day-2023-do-mums-really-like-breakfast-in-bed#) **With Mother’s Day coming up, we surveyed 500 Australians to find out what mums really want this year!** If you’re looking to buy a pampering gift for your mum, you’re on the right track – it’s a top pick for the mothers we surveyed, with experience gifts coming in second. Other popular items that mums say they would like to receive include jewellery, clothing, and perfume. Perhaps surprisingly, alcohol is at the very bottom of the list. The consensus seems to be that mums want relaxation on Mother’s Day, but not so much in the form of chocolate or booze! We are also seeing that shoppers continue to place value for money and price considerations as a huge factor when it comes to purchasing gifts; however, they are quick to point out that what’s really important is whether the gift they are giving is something that the recipient will actually like and use… and to find out if mums do like breakfast in bed, you’ll have to download the report to find out! We hope you have a mum-believably wonderful Mother’s Day! **Looking for personalised consumer insights for your business? Do you have your own special questions to ask Australian shoppers? **[**Contact us here**](https://www.fieldagent.net.au/contact-us)** and we can make it happen.** **Want the stats from our Mother’s Day survey? Download the report!**   **COMPLETE BELOW TO ACCESS YOUR FREE REPORT**    [Shopper Insights](https://www.fieldagent.net.au/blog/tag/shopper-insights), [Consumer Insights](https://www.fieldagent.net.au/blog/tag/consumer-insights), [Market Research](https://www.fieldagent.net.au/blog/tag/market-research) - [ << Previous Post **](https://www.fieldagent.net.au/blog/consumer-survey-pet-owners-australia-2023) - [**Next Post >> ](https://www.fieldagent.net.au/blog/valentines-day-celebrations-insights-into-romance) ## For App Users ## OUR SOLUTIONS ## Get in Touch Client Enquiries: [client@fieldagent.net.au](mailto:client@fieldagent.net.au) Agent Support: [agent@fieldagent.net.au](mailto:agent@fieldagent.net.au) © 2026 Field Agent Australia. All Rights Reserved. Registered in U.S. Patent and Trademark Office. ![](https://px.ads.linkedin.com/collect/?pid=6810956&fmt=gif)