Valentine’s Day Celebrations: What do we REALLY want?

This year, for Valentine's Day 2026,

we surveyed 500 people in Australia who are in a relationship.

We asked people of all age groups and genders what they really think about Valentine's Day, and the sentiment is largely positive: 3 quarters of our survey respondents enjoy celebrating their relationship on this day. Only about one-quarter feel neutral toward the holiday, and just a small minority admit they participate reluctantly — mainly due to external pressure rather than genuine enthusiasm.

86% will be spending some money specifically for Valentine's Day - only 14% were steadfast in spending absolutely nothing for the occasion.

When asked about what they would MOST like to receive from their partner if they could only pick ONE option: close to 65% of our respondents prefer an experiential gift such as dining out, being pampered with a massage or spa session, or some other type of experience.

Material gifts are still greatly fancied by 35%, and flowers remain the most popular out of the tangible items, followed by accessories such as jewellery and watches, and, of course, the classic chocolate gift.

Wanting more insights into your target market and what really makes them tick?Contact us here and we can help you find out!