Back To School 2020
Originally published January 2020
Back to School (BTS) is one the biggest retail sales and marketing events of the year. Parents liken it to Christmas – and not in a good way! For them it’s just as expensive, crowded, stressful and they have little time to prepare. They’re looking for ways to save money, time and their sanity!
What can retailers and brands do to get top marks from BTS shoppers and in their sales budgets alike?
This report documents the BTS shopping attitudes, expectations, behaviours and even frustrations of 600 Australian households with school-aged kids. We share insights from where parents plan to buy BTS supplies in 2020 to what groceries they intend to include in their kids’ packed lunches this year.
We think you’ll find it’s a real education.
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