How Should I Direct My Shopper Marketing Spend in 2021?
The COVID-19 pandemic has brought about many changes to almost
every aspect of our lives - including changes to purchase and consumption habits. As we look to 2021 budgeting and with the threat of COVID-19 here to stay for the foreseeable future, many brands and retailers are wondering what has changed and where best to allocate promotional spending.
Field Agent is here to help provide clarity as retailers and brands seek to make informed decisions while navigating this everchanging retail landscape. We surveyed over 6,000 shoppers from the eight countries in which Field Agent operates.
Our 2020 Global Shopper Report compares and contrasts shopper attitudes, purchasing habits and the impact of different retail and promotional activities pre- and post-pandemic.
By providing a global perspective and comparing shopper activities and perceptions across multiple countries, we give you a deeper context of how shoppers may behave through various stages of the outbreak and lockdowns.
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Enjoy and stay safe!