---
title: "Telco Consumer Survey: No Surprises..."
description: Consumer insights market research survey results for telecommunications (internet and mobile phone) in Australia.
image: https://www.fieldagent.net.au/hubfs/telco-survey-blog-header-fieldagent.jpg
---

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# Telco Consumer Survey: No Surprises...

 Feb 7, 2023 7:33:14 PM | [Field Agent Australia](https://www.fieldagent.net.au/blog/author/field-agent-australia) [Shopper Insights](https://www.fieldagent.net.au/blog/tag/shopper-insights), [Consumer Insights](https://www.fieldagent.net.au/blog/tag/consumer-insights), [Market Research](https://www.fieldagent.net.au/blog/tag/market-research)

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### **Recently, we surveyed 800 Field Agents and Mystery Shoppers across the country about their mobile and internet plans.**

Not surprisingly, we found that cost, coverage/speed and no lock in contracts are the most important considerations for our consumers when choosing a new mobile or internet provider.

Telstra was the most commonly used mobile plan provider amongst our respondents with Optus coming in a close second. Vodafone is used by 14% of our respondents, while Aldi, Boost, and Amaysim follow at 6%, 5%, and 4% respectively.

For internet, Telstra and Optus were again the most common providers at 27% and 17% respectively, followed by Aussie Broadband, TPG, iiNet, and Belong.

Satisfaction rates were similar for both mobile and internet providers – close to two-thirds of respondents were satisfied, nearly a quarter feel neutral, and about one-eighth were not happy with what they’re receiving.

> ***“I appreciate the ability to walk into a store and receive assistance from knowledgeable and customer-focused staff” ***
> 
> ***- survey respondent***

Having an Australian-based helpdesk is important to consumers and having the ability to talk to a real person is also valued. Common complaints include bad coverage and reception, as well as limited choice of providers in regional areas – which explains why some stick with the same company despite being dissatisfied.

From the customer’s perspective, not much has changed in the Telco sector.

 

**Looking to gather customer insights of your own? [Contact us here](https://www.fieldagent.net.au/contact-us) and we can make it happen!**

 

[Shopper Insights](https://www.fieldagent.net.au/blog/tag/shopper-insights), [Consumer Insights](https://www.fieldagent.net.au/blog/tag/consumer-insights), [Market Research](https://www.fieldagent.net.au/blog/tag/market-research)

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